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Featured products

Black Mustard Seeds

Black Mustard Seeds
Rs. 140.00

Yellow Mustard Oil

Yellow Mustard Oil
Rs. 150.00

Peanut Oil

Peanut Oil
Rs. 140.00

***Walnut Oil

***Walnut Oil
Rs. 200.00

Black Mustard Seeds

Black Mustard Seeds
Rs. 140.00

About us

Our Beginning

Jay Jinendra Brand began with a simple mission — to bring pure, chemical-free oils and farm-fresh seeds from Rajasthan’s heartland to Indian households. Rooted in the 1966 legacy of ATC, our journey started in a small village near Jodhpur where Rikhab Chand Ji Sethiya introduced the idea of honest sourcing and traditional extraction methods.

From a humble family setup to a trusted name in cold-pressed oils and premium edible seeds, our foundation has always been purity, tradition, and quality.
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Mustard Oil Mustard Oil
Seeds
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Fresh. Pure. Farm-Picked Seeds.

Experience the true taste of Rajasthan with our handpicked, premium-quality seeds sourced directly from trusted farms.
Cleaned, sun-dried, and packed with care, for freshness you can see, smell, and taste.

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Cold-Pressed. Chemical-Free. Traditionally Made Oils.

Our oils are crafted using wood-pressed, slow-extraction methods that retain natural nutrients, aroma, and purity.
Made from the finest seeds, processed with zero chemicals — just authentic, wholesome goodness for your kitchen.

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Embrace a healthier you with every bite. Transform your meals with organic goodness that tastes as good as it feels.

Take a look behind the scenes of our latest product launch.

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Naturally Sourced

We work directly with trusted farmers to bring you fresh, clean, chemical-free seeds and oils, straight from the source.

Farm-Fresh Quality

Every seed is handpicked, cleaned, and sun-dried at the source to preserve natural flavour, nutrition, and freshness in every batch.

Purity Tested Products

Every oil and seed undergoes strict quality and purity checks, ensuring zero adulteration, zero chemicals, and 100% natural goodness.

Traditionally Extracted

Our oils are crafted using cold-pressed & wood-pressed techniques that preserve nutrients, aroma, and purity, just the way nature intended.

People You Can Trust

A dedicated team committed to honest quality, transparent practices, and delivering healthier ingredients to every home.

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Intentional design

We create with intention. Our products solve real problems with clean design and honest materials.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Frequently asked questions
How do I place an order?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
Are any purchases final sale?

We are unable to accept returns on certain items. These will be carefully marked before purchase.
When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Where are your products manufactured?

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
How much does shipping cost?

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.